Dr Brad Potter

Brad is an Associate Professor at the University of Melbourne and head of the Department of Accounting. He has taught students at all levels and provided Executive Education to many companies over an extended period in Australia and outside.

In research, he collaborates widely with key organisations and individuals in accounting and business, including CPA Australia, CA ANZ, key NGOS, accounting standard setters and government regulators. Much of his research focusses on the measurement and reporting approaches used by entities to communicate diverse information relating to performance, position and social and environmental impact and the relevance of that information for stakeholders. This work is disseminated widely through presentations and publications to practitioner and academic audiences.