Jen McBride

Jen is a Business Designer and qualitative researcher at ThinkPlace Australia.

As an experienced user researcher, Jen is driven to understand the motivations and beliefs that drive our behaviours. She believes that through understanding the nuance in the human experience, we can design meaningful behavioural change: steering people toward behaviours that positively impact themselves, others, and the planet.

Jen’s experience in qualitative research, both inside and outside government organisations, focuses on uncovering how we interact with complex systems and processes. Clients she has worked with include the Department of Water and Environment, the Macular Disease Foundation of Australia, the Australian Maritime Safety Authority, and Service NSW.

Jen has a Master’s in Design Innovation from the National University of Ireland.